Seedline docs

How Seedline
works.

Name your best account. Seedline finds every company like it, and the buyer. Then it helps you reach them from your own inbox, sorts every reply, books the call and carries each account to Won. Agents do the legwork. You make the calls.

50lookalikes per hunt, at most
1–5fit score on every find
15minbetween background reply checks
0emails sent without your OK
The loopAgents do itYou decide
  1. SeedName your best account, or describe it
  2. HuntAgents research the market for lookalikes
  3. CheckEach company verified on its own site, scored 1 to 5
  4. ReachYou approve the pitch; it sends from your Gmail
  5. SortAutopilot reads every reply and drafts the answer
  6. MeetThe buyer books a time from your link
  7. WonEvery account on one board, start to finish
02Getting started

Set up in five minutes.

One Google sign-in connects your mail, calendar and Drive. Tell Seedline about your business once, and every hunt, email and booking page uses it.

  1. Continue with GoogleGmail, Google Calendar and Drive connect in the same step. There is nothing else to link.
  2. Name your workspaceWhoever creates it is the Owner. One email can belong to several workspaces, with a different role in each.
  3. Tell Seedline about your businessThe welcome dialog opens on its own. These answers steer every AI hunt, email draft and reply.
  4. Invite your teamTeam, then Members. Add an email and a role, and an invite opens in your own mail app, ready to send.
  5. Turn on notifications and instant bookingBoth live in Settings. On iPhone, add Seedline to your Home Screen first to get notifications.
Northfield SupplyWorkspaceFirst sign-in
Welcome. Tell Seedline about your business Every hunt, draft and reply reads this. You can change it any time under Team, Workspace.
Your key step
SamplesProposalQuoteDemoTrialEstimate
LaterSave and start
The welcome dialog, filled in for an example businessOwners only
Your key step names two stages. Pick Samples and your board reads Samples requested and Samples sent. Pick Quote and it reads Quote requested and Quote sent. The default is Proposal.
Gmail and Google Workspace today. Outlook and other work inboxes are coming soon.
03Hunts

Who do you want more of?

Describe a company, or pick one of your best accounts. Agents research the market, check every company on its own website, and bring back scored lookalikes with the buyer.

Northfield SupplyHunts
Who do you want more of?2 of 3 hunts left this week
Independent outdoor stores like Harbor & Main, 20 to 60 staff, carrying camp and trail gear. West Coast.
More likeHarbor & MainGranite Row SupplyLakeshore Provisions
102550
Hunt
Finding companies
Starting a hunt: describe it, or pick a best account under More likeFind 10, 25 or 50

What happens during a hunt

Most hunts finish in under 40 minutes. You can close the app; the hunt keeps going and Seedline Bot tells you when it is done.

  1. 01Find wideThree researchers work in parallel, each on different sources: associations, buying groups and directories; competitor and partner where-to-buy pages and reviews; trade shows, local news and the region itself.
  2. 02Check each on its own siteAn agent opens every company's website. Is it active? Is it a buyer, not a competitor or supplier? Does it match your ideal customer, and how big is it? It collects contacts and writes a one-line opener about the company.
  3. 03Score 1 to 5A fit checklist averaged with the agent's own judgement. Companies already in your pipeline are left out by domain and name.
  4. 04Check the emailEvery domain must accept mail. Seedline never guesses or pattern-builds an address, and only uses public information.

Review what came back

Northfield SupplyHunt review
25 to reviewAdd all 9 with fit 4+
Summit TradingReno, NV4.6

Independent outdoor store, two locations, stocks camp cookware from three brands like yours. Vendor page asks for new-brand pitches.

Fits what you sellContacts from their siteEmail verified
buying@summittrading.exampleNot a fitAdd to pipeline
Westgate SupplyFresno, CAComp3.3

Carries Trailhead Goods across its camp aisle. Worth a pitch on price.

Each find shows its fit, why it fits, the evidence and where its contacts came fromExample data

Choose Not a fit and pick a reason: Does it in-house, Too small, Too big, Wrong channel, Wrong region, Out of business, Already a customer or Other. The next hunts learn from it, along with what you approved and which leads replied. Every hunt shows what it cost per lead added.

Agents do

  • Research the market from three angles at once
  • Visit every company's site and verify it
  • Score fit, flag competitor users, find the buyer
  • Check that each email domain accepts mail
  • Learn from your approvals, rejections and replies

You decide

  • Who to hunt for, and how many
  • Which finds join the pipeline
  • Whether a search repeats on its own
  • How many hunts each Rep can start a week

Repeating searches and where to hunt next

Owners can set a finished hunt to Repeat automatically. On weekdays, when untouched leads drop below a level you set (40 by default), Seedline reruns the saved search with the best reply rate, at most once a day. Scan the market looks across the web and suggests five places to hunt next, scored out of 10 with sources, alongside picks from your own reply rates by state.

10, 25 or 50finds per hunt, your pick
3hunts a week per Rep by default; Owners set 0 to 50
40untouched leads before a repeat search runs (default)
04Leads and contacts

Every account, and the buyer.

Leads holds every company you are working, with its stage, its answer, its owner and the next step. Open one and Seedline finds the buyer if it doesn't have one yet.

Northfield SupplyLeads
Leads39 active, best first
All 39Worked 24Not started 15
CompanyAnswerStageNext
Harbor & MainChico, CA, from your huntNone yetContactedFollow up Thu
Lakeshore ProvisionsTahoe City, CAYesMeetingThu 2:00
Northbank OutfittersBoise, IDInterestedProposal sentCheck in Fri
Mesa Hardware Co.Tucson, AZQuestionRepliedReply drafted
Leads, sorted best first. Switch to Board for the same accounts by stage.Example data

The contact finder

When a lead has a website but no email, Seedline reads the company's own site: the homepage and a few more pages, partner and vendor pages first (become a vendor, new supplier, sell to us), then contact pages. It keeps emails on the company's own domain and puts purchasing, buyer, vendor and sales inboxes first, skipping billing, HR, careers and no-reply addresses. It also finds phones and vendor forms, and flags sites that no longer load. It never overwrites what you already have.

Adding, importing and keeping things tidy

Paste anythingAn email signature, a contact block or spreadsheet rows; or drop a CSV, Excel or vCard file. Fields fill in on their own.
2,000rows per import (CSV, Excel, vCard), duplicates skipped. Owners only.
30 daysdeleted leads wait in Recently deleted before they are gone

Owners can export to Google Sheets, mark a lead out of business (and restore it), and delete for good. Every one of those actions lands in the audit log.

Lead pages

Owners can publish simple landing pages with a form, in your logo and color, from the Hunts page. Write it for me drafts the copy. Each submission becomes a lead (or a note on the lead that already has that email), goes to the teammate you choose, and arrives as a Seedline Bot message and a notification. Each page shows its visits and leads.

05Outreach

Pitch from your own inbox.

Emails go out from your Gmail with your signature, so replies come straight back to you. Follow-ups are drafted and timed for you, and stop the moment someone answers.

Northfield SupplyHarbor & Main
IntroFollow-up
Fromalex@northfieldsupply.example
Topurchasing@harbormain.example
SubjectWholesale for Harbor & Main
Hey Jordan,

Saw you just expanded the camp aisle in Chico. We make the cookware your customers already ask for, and I'd love to send our wholesale proposal this week.

Would any of these work for a quick call?
Tue 10:00Wed 2:00Thu 10:30
Suggest timesBooking linkSave draftSend
The intro opens with the line the hunt wrote about them. Send has five seconds to Undo.Example

The follow-up sequence

Counted from your intro. It stops as soon as the lead replies or anyone on your team touches the lead. Owners can edit it: up to five emails, each on any day from 1 to 60.

Day 0Intro
Day 3Bump
Day 7Proposal offer
Day 14Last check-in
Seedline Bot9:02 AM
6 leads haven't answered your email

Each gets the next step of your sequence, written for them. I'll send from your Gmail, one every minute or two, and skip anyone who answers in the meantime.

Granite Row SupplyDay 3, Bump
Elm Street MercantileDay 7, Proposal offer
and 4 more
Approve all 6ReviewSkip today
Weekday mornings, Seedline Bot brings the follow-ups that are due. One click sends them all.You can stop a batch any time

Today

Today is your list for the day: emails with no answer, reminders, follow-ups due, proposals to send, proposals waiting on an answer, new finds to review, and the best leads nobody has started yet. Above it, this week's touches, proposals sent, answers and yeses, each compared with last week.

06Autopilot

Every reply, read and answered.

Autopilot watches your inbox for replies from your leads, works out what each one means, and gets everything ready: the answer, the stage, the follow-up and a drafted reply. You approve it in one click.

YesInterestedNot nowNoQuestionOut of officeUnsubscribeOther
Northfield SupplyAutopilot
Mesa Hardware Co.Interested12 min ago

“Could you send a proposal for our Tucson store? Our buyer Rosa Silva handles new lines, copying her here.”

Saved to the lead automaticallyNew contact Rosa Silva, buyer. Undo
When you approve
Thanks! I’ll send the proposal to Rosa today. Want to walk through it together on a call? [times]
DismissApprove & send reply
One reply, fully prepared. Untick anything you don't want.Example

Handled for you

  • Checks every teammate's inbox every 15 minutes, even with the app closed
  • Saves new contacts, phones and notes from a reply, with Undo
  • Bounces: takes the dead address off the lead
  • Auto-replies and out-of-office: just moves the follow-up date
  • Unsubscribes: closes the lead as do not contact
  • Replies you already answered in Gmail: closed out

Waits for your OK

  • Every reply that goes out
  • Calendar invites when a time is agreed, with a conflict check
  • Emails to someone they referred you to
  • Every stage and answer change
Drafts never invent facts. Anything Seedline can't know is left as a [placeholder] for you, and [times] fills in from your calendar.
07The board

From new to won, on one board.

Every account sits in one stage. Drag a card to move it, or let Seedline move it for you as things happen.

New
Contacted
Replied
Proposal requested
Proposal sent
Meeting
Won
Not interested
When this happensThe account moves to
You email, call or log any touchContacted, and it's assigned to you if nobody owns it
They answer InterestedReplied
You start sending your key stepProposal requested, due today
You mark it sentProposal sent, with a check-in in 10 days
They book from your link, or agree a timeMeeting
They answer YesWon
They answer No, or unsubscribeNot interested
08Booking and calls

Buyers book themselves.

Suggest times picks three slots that work for both of you, in the buyer's time zone. Every email carries a booking link, and a booking lands on your Google Calendar with a Meet link or their phone number.

Northfield Supplyseedline.tech/book
ACall with Alex30 minutesGoogle Meet or phone callPacific Time
Suggested for you
Tue, Oct 27, 10:00Wed, Oct 28, 2:00Thu, Oct 29, 10:30
How should we talk?
Google MeetPhone call
Book the call
The booking page, in your logo and color. After booking: add to Google, Apple or Outlook calendar.Example
Weekdays, 9 to 5for both sides, never over their lunch, with 15 minutes around your busy times
14 daysahead for suggested times; the page shows every open half hour for 15 days
Meetingthe account moves there on its own the moment they book

You hear about it right away: a notification when they first open your page, and again when they book. Calls keeps the directory of everyone to call, your call history, and a week calendar of every booked call with Join and Call buttons. Tap a number and log how it went: Talked, Voicemail or No answer.

09Team and chat

A whole sales team, from day one.

On your own, your agents do the legwork of a team. As you hire, reps and agents work the same pipeline, with roles the database itself enforces.

OwnerFull access
  • Everything a Rep can do
  • Add people and change roles
  • Settings and hunt limits
  • Import, export and delete leads
RepWorks the pipeline
  • Leads, emails and calls
  • Autopilot, hunts and chat
  • Team and settings
  • Import, export or reassign leads
Northfield Supply# wins
J
Jamie 9:41Lakeshore said yes to the full camp line. First order next week.
S
Sam 9:44Huge. Two more from that hunt booked calls for Thursday.
Summary, only you see thisTL;DRLakeshore won; two calls booked Thursday from the West Coast hunt.Action itemsSam: send the camp line sheet to both before Thursday.
Share with channel
/summary
Channels and DMs, with /summary for anything you missedExample

Chat starts with #general and #wins, plus a DM with every teammate. Share files up to 25 MB, react, mention, pin and forward. Type /summary for a TL;DR with decisions, action items, open questions and numbers. Set reminders in plain words, once or on repeat. Team also has a leaderboard (a touch is worth 1 point, an answer 2, your key step 3 and a yes 10), the activity feed, and the members list with every change logged.

10Seedline Bot and Insights

It tells you what needs you.

Seedline Bot sends each person a short set of cards in their DM. You choose which ones you get in Settings.

Follow-upsWeekday morningsYour next sequence emails, drafted. Approve all, Review or Skip today.
RepliesWeekday morningsLeads that replied, with answers drafted and ready.
Hunt finishedWhen a hunt endsAdd the best finds and send intros in one go, or review first.
HealthWeekdays, OwnersDisconnected inboxes, stuck sends, stalled hunts, replies waiting two days, each with its fix.
Monday reportMondays, OwnersLast week against the week before, per person, with who is falling behind and what AI cost.
New leadFrom a lead pageSomeone filled in your form. Open the lead.
Northfield SupplyTeam, Insights
Reached212
Answered41 19%
Proposal sent17
Yes6
By hunt, reply rate
West Coast outdoor24%
Mountain hardware17%
Texas camp stores11%
Hunting cost $38 in the last 30 days, $0.61 per lead added
Insights shows what works: which email got the answer, which hunts paid off, and by type, state and listExample data
11Seedline Fill

Vendor forms, filled in.

Many buyers only take pitches through a vendor or new-supplier form. Seedline Fill, our Chrome extension, fills the form with your details and your pitch. You check it and press their Submit.

01Open & fillFrom the lead, open their vendor page. Your pitch is copied too.
02One clickThe toolbar logo, or Alt+Shift+F (Option+Shift+F on Mac).
03You submitName, email, phone, company and message are filled. It never submits for you.
summittrading.example/become-a-vendorChrome
Become a vendor
Filled 6 fields. Check it, then press their Submit.Submit
Their form, filled by Seedline Fill. You read it over and press their Submit.Example

Works inside embedded HubSpot, Jotform, Typeform, Wufoo, Formstack, Zoho, Tally and similar forms. Your details stay in Chrome on your computer. Install it from Settings, Seedline Fill. On Safari and Firefox there is a bookmarklet, and on phones, Copy message.

12Settings

Everything in one place.

ProfilePhoto, name, title, phone and your email signature
Email and calendarGmail, instant booking and your booking page
NotificationsThis device, sound, and which Bot cards you get
Follow-up sequenceUp to five emails on the days you choose
AppearanceSystem, light or dark
HuntingWeekly hunts per Rep, and repeating searches
System healthThe last check, and Check now
Team and dataMembers, import, export and recently deleted
Tools and helpSeedline Fill and keyboard shortcuts

Your business profile lives under Team, Workspace. Keyboard shortcuts: 1 to 7 jump between Today, Autopilot, Chat, Leads, Calls, Hunts and Team; j k move through a list; ⌘K searches everything.

13Privacy and security

Your data stays yours.

Walled off by workspaceEvery row and file belongs to one workspace, and the database refuses reads and writes across them. A test proves it.
Private where it should beDMs and reminders stay private even inside your team.
Your inbox, your browserReading and sending Gmail happens in your browser with your own Google sign-in. The server holds an encrypted key only for booking, background reply checks and the follow-ups you approve.
Roles in the databaseWhat a Rep can't do is blocked by the database itself, not just hidden in the app.
A record of changesImports, exports, deletes, role changes and removed messages are logged with who and when.
Nothing lost by accidentDeleted leads wait 30 days, and permanent deletes are copied to the audit log first.

Seedline uses Anthropic's Claude models for research, scoring, reply sorting and drafts. Contact details come only from public sources, mostly each company's own website.

14Roadmap

What's live, and what's next.

Live
  • Lookalike hunts with repeating searches
  • Contact finder and Seedline Fill
  • Outreach from Gmail with a follow-up sequence
  • Autopilot replies, checked every 15 minutes
  • Booking links and calendar
  • Board, Today, Insights and Seedline Bot
  • Team chat, roles and lead pages
Soon
  • Outlook and other work inboxes
  • Competitor account finder
  • Buying signals
  • Sequences across email, calls and LinkedIn
  • CRM sync with HubSpot, Salesforce and Pipedrive
Next
  • Agents that pitch and follow up inside rules you set
  • Orders, invoices and net terms
  • Agentic payments
  • Reorder alerts and a forecast
  • Territories and brokers
15Questions

Good to know.

Does Seedline ever email anyone on its own?

No. Every email, reply, follow-up batch and invite needs your click. Autopilot only does housekeeping on its own: saving new contact details from a reply, moving a follow-up date for an out-of-office, removing a bounced address, and closing a lead that unsubscribed.

Which email providers work?

Gmail and Google Workspace today. Outlook and other work inboxes are coming soon.

How long does a hunt take?

Most finish in under 40 minutes. It runs in the background, so you can close the app; Seedline Bot tells you when it's done.

Where do the emails come from?

Public sources, mostly the company's own website. Seedline checks every domain accepts mail and never guesses or builds an address from a pattern.

Will it find companies that use a competitor?

Yes, if you list your competitors in your business profile. Those finds carry a Comp tag, and you can filter Leads to them.

Can I use it on my phone?

Yes. Seedline works in your phone's browser with a bottom tab bar for Today, Autopilot, Leads and Calls. On iPhone, add it to your Home Screen to get notifications.

What does it cost to run a hunt?

Every hunt shows its own cost per lead added, and Insights shows what hunting cost over the last 30 days.

Name your best account.
Your agents get to work.

Early access is open. First lookalikes the same day.

Find your next accounts